How do you piggy back the efforts of companies with huuuuge advertising budgets? Easy, by partnering up with them.
Check out what this online music store is doing:
http://www.billboard.biz/bbbiz/content_display/industry/e3i313248bc657fce3c1affb9f05657cfa7
Imagine applying the same thing to your band’s music.
Give it away for free, but pull in an advertiser to show an ad before they can download it. You get paid from the advertisement. Potentially a lot more then you would have received from the fan buying your music. Plus now the fan is happy (has new music), advertiser is happy (corrupting our youth), and your happy (more fans, get paid, just had to sell your soul to the devil).
It’s not a new formula to business, but it’s new to the local artist trying to get his/her music out there. You have to be a little creative, and a little ambitious, but it could be your big break.
